Art, Fashion, Music, Entertainment, Events & Pop Culture Blog

Mazda Bike by KODO Concept

Mazda Bike by KODO Concept

KODO’ is the term that Mazda uses for its design philosophy, which refers to the dynamic poise of a figure before it jumps into motion. It’s with this ethos that the Japanese brand has released publicly adored silhouettes, from the ubiquitous Mazda 6 to more conceptual models like 2010′s Shinari. Here we find the brand taking a different road, as it were, expressing this design language via a new bicycle. The Mazda ‘Bike by KODO’ concept explores two integral Mazda ideas – “RIN,” a sense of self-restrained dignity; and “EN,” an attractive sensuality – with a minimally-constructed track racer. The bicycle was meticulously crafted from a single sheet of steel, while the leather saddle harkens back to Mazda’s MX-5 sport coupe. Considering the bike was released as a part of the brand’s “Mazda Design: The Car as Art” exhibition in Milan, we don’t imagine it’ll hit a velodrome near us anytime soon – but at least it’s nice to look at.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s