Beautiful women, Beautiful mind, Beautiful Ideas.
Up and coming artisan company Lost Queens have been known as the masters of photography and vision for some time now, since it’s launch in August of 2014. Celebrities such as Sassy from Black ink crew on Vh1 have been seen in jewelry made by the company. I got a chance to talk to the sole owner of this foundation, Eboni Merriman and ask her some questions.
Q: Looking back from where you are now what inspired you the greatest to begin your journey to success?
A: I’ve always been deeply inspired by sisterhood, and the importance of friendship. Sex and the City, Destiny’s Child, girl groups in general have always been a big theme for me. I’ve always also been a lover of pretty things. My mother is a businesswoman and says I was addicted to ripping pages from magazines and pasting them all over my room walls. I actually sold jewelry briefly in my teens and applied to different fashion schools in California, but life took me on another course and I ended up in school for journalism. I moved back to New York when I turned 19, ended up meeting someone who is now a close friend and we co-founded a blog together called A Tale of Two Biddies which exposed me to a ton of diverse creatives, women specifically. Through connecting with them and all of the adventures we had with the blog, I recognized my passion was in getting them to tap into the inner Goddess laying dormant inside of them and take care of her, spread that light to other Queens and encourage them to uplift their community.
Q: Define yourself and the company.
A: Lost Queens has been my outlet and therapy. Literally, all of the emotions and self-discovery I go through, all of the blessings, mistakes and lessons, I just funnel it through my work. A lot of the quotes I’ll post on the instagram are really just notes to self. I can’t tell you how many times I’ve been on the brink of anxiety attacks and I’ll just start packing orders or something and will be completely fine.
My goal is to be a safe space for women to lay their insecurities down and celebrate themselves. I’d love to do collaborations based on that mission. I have a vision of a brick-and-mortar boutique thats completely different from any retail store out there. I’ll keep that under wraps for now. I’d love to travel with Lost Queens and spread this message of self-love at various events. I’m really interested in having a table at the big music festivals. Meeting with international artisans not only for product but to hear their stories and really connect with them. I’d like to build a household brand that really cares about their customer, their community and influences the culture.
Being a one woman show affords me a lot of flexibility in my process, something I probably need to tighten up on honestly. But I usually will try to put the collections out around the middle of the month, so there’s only like a week of downtime between a collection launch and when I have to start planning the next thing. I follow my instincts. That’s the only way I can describe the madness. I’m hoping the Universe sends me an intern that is organized so I can get it together but usually when I decide on a theme, it’s just about what I’m feeling at the time. For example, when we decided to donate to the Eric Garner fund and name our pieces after female victims of police brutality, I had been to a few of the protests but still felt empty, like there was MORE i could be doing. Through naming each of these pieces after a victim and putting a blurb about their story in the description, I’m creating awareness for them. I then start to create a moodboard, pulling elements from things that just speak to me on a deep level. Pinterest is my best friend. The photo story starts to come together from there. Which models/theme will I use? Will I be using a stylist or am I going to do it myself? Which makeup artist is available? Location, communication, creating a story, everything. It’s a long process but I love it.
I always try to remember that what the Universe has for me, is for me and my purpose and journey are mine alone. No outside noise. Keep your intentions pure and filled with love, work hard and actively place positive thought into your life. With that, the sky’s the limit. Nothing happens overnight.
Q: Will your focus change or expand in the future?
A: Absolutely. As I grow and change, so will the business. I’ve always loved the fluidity having your own brand affords, so I can make the decisions. We’re going to expand to different accessories and clothing, work with different artisans, continue to build our branding, expand, grow, streamline our processes, grow our inventory, strengthen the brand message and mission, pop-up shops & festivals. We have a lot in store.
Lost Queens define a generation of women that empower each other and see the beauty in simple things. I can’t wait to see much more from this company.
“Work hard. Research. There’s so much free information out there. Connect with people that inspire you. Explore all avenues for growth and opportunities. Sometimes you need to let the chips fall where they may. You have to think fast and take action in the clutch, so be sure to keep calm under pressure. TAKE CARE OF YOURSELF.”-Eboni Merriman